Marketing Strategy For Firm Growth
Developing Branding and Messaging for CPAs and Accountants
Tailor Your Message
Your online presence says a lot more about you than who you are and what you. It also lets your reader know what you value.
Whether you're providing tax consulting to individuals or providing audit services or sales tax compliance, communicating your value to your potential clients is what drives growth.
Start with identifying your:
1. Ideal client
2. Business offerings
3. Value proposition
4. Business goals and objectives
With this information, we'll tailor your message to attract your target audience.
Connecting the Dots
Digital marketing is more than just putting up a website. There's:
Social media marketing
PPC (pay-per-click) marketing
You may need all these pieces or you may need just a few.
Executing the Plan
We work together to build a road map to boost your leads and get your firm in front of the right clients.
After we develop the plan, we'll execute it through:
Reach - build awareness of your firm with the right audience
Act - define the client's journey and develop content to maximize leads
Convert - move your audience to take action
Engage - build long-term client value.